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The Blue Seat Project

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Cinephiles are a strange lot. Perfectionists bordering on OCD. As creatives we get that. That is why we created the ‘Blue Seat Project’. In independent film theaters all across the country we installed two blue seats. They were literally the best seats in the house and our members got first dibs. We also created previews that poked fun at traditional cinema. We had a license to be transgressive, allowing us to flout the mores that usually guide Hollywood movies.

blue seat print

We put these posters up in arthouse cinemas

 

 

BSWEB4   BSWEB3   BSWEB2

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