Cinephiles are a strange lot. Perfectionists bordering on OCD. As creatives we get that. That is why we created the ‘Blue Seat Project’. In independent film theaters all across the country we installed two blue seats. They were literally the best seats in the house and our members got first dibs. We also created previews that poked fun at traditional cinema. We had a license to be transgressive, allowing us to flout the mores that usually guide Hollywood movies.